‘Thursday Night Football’ Amazon Bow ‘Wow’ Says Prime Video Exec – Deadline

Jay Marin, a senior sports activities government at Prime Video, stated at this time in a be aware to staff concerning the “wow” of the official streamer. Launching on September fifteenth.

NFL 2022 schedule: Primetime TV video games, Thanksgiving slate, Christmas triple header and extra

“Our first unique TNF The printed delivered the most-watched prime-time evening within the US in Prime Video historical past,” VP Prime Video, world head of sports activities, advised colleagues within the memo (learn it under). “This can be a huge achievement. throughout our TNF Streaming, we have additionally seen the three largest hours of US Prime subscriptions ever in Amazon historical past – together with Prime Day, Cyber ​​Monday and Black Friday. “

Now, as Marin states, there isn’t a official knowledge from Nielsen but to present concrete type to those claims. Nonetheless, whereas we look forward to the precise numbers, clearly, they’re as they have been with the two-episode premiere on September 1 oThe Lord of the Rings: The Rings of EnergyPrime Video may be very upset.

‘LOTR: The Rings Of Energy’ after the present ‘Inside The Ring’: all episodes to this point

Prime video

The Kansas Metropolis Chiefs’ hard-fought 27-24 win over the Los Angeles Chargers at Arrowhead Stadium final week was the primary of 15 video games of the season on the broadcaster Jeff Bezos based in a take care of the NFL scheduled to run over the subsequent 11 video games. Years. Placing their cash the place their hopes and flows are, Prime Video is estimated to have dumped about $1 billion a season to get the unique rights to community matches — a quantity that Bezos and NFL Commissioner Roger Goodell could have talked about from their website whereas watching the Chiefs-Chargers recreation. final week.

Whereas Nielsen’s numbers have not come out but, we do know some actual numbers that Amazon itself set not too way back. In talks with media patrons earlier this yr, Amazon anticipated about 12.5 million viewers per recreation. In a linear transition to streaming, this was a dip from the weekly viewers the Murdoch family-owned Fox had averaged in its final full season. TNF final yr.

Disney says elevated NFL viewer engagement is attracting advertisers

Amazon pledges so as to add extra transparency of viewing knowledge relating to TNF.

In the meantime, this is Marin’s full be aware to Amazon staff:

all people,

I needed to take a second to mirror on final Thursday evening and share my congratulations and private thanks. On Thursday evening, we made historical past by presenting the primary recreation of the common season in our flagship 11-year settlement with the NFL. By all accounts, Thursday evening soccer On Prime Video it was successful. From the good manufacturing of the sport, to the standard of the broadcasts that clients watch at dwelling, Prime Video has confirmed that we’re among the many finest in sports activities media.

To place it in context, let me share some findings with you. TNF’s first unique broadcast supplied the most-watched prime-time night within the US in Prime Video historical past. This is a gigantic achievement. throughout our TNF Streaming, we have additionally seen the three largest hours of US Prime subscriptions ever in Amazon historical past – together with Prime Day, Cyber ​​Monday and Black Friday. And whereas we’re nonetheless ready for official Nielsen rankings, our benchmark exhibits viewers numbers have exceeded all of our expectations by way of viewership. This was additionally a serious technical achievement – our know-how and product groups rose to the problem and delivered an excellent streaming expertise to hundreds of thousands of viewers.

Prime Video kicks off the NFL streaming expertise

I could not be extra happy with all of our groups – everybody throughout engineering/know-how, merchandise, programming, manufacturing, expertise relations, authorized affairs, BA, advertising and PR has labored tirelessly over the previous 18 months to make sure that soccer followers are concerned in all Over the nation you will notice the very best of us, and in each facet, you’re greater than giving. Your focus in your clients, arduous work and dedication has been superb and galvanizing.

And as we prefer to say, it is at all times “day one”. That is actually true for all of us at this time. That is solely the start. We’ll proceed to maintain our deal with clients, innovate and enhance each week – beginning this week in Cleveland with an enormous Steelers vs Browns competitors recreation!

Thanks once more and congratulations!

Jay